Hush is a long standing brand in Guelph, striving to keep women looking their finest. The stylists at Hush specialize in one thing; long, curly, unmanageable hair. With 17 years of experience with DevaCurl, Hush Salon & Spa is the go-to spot for taming curls. With so much focus spent on women's hair we partnered with the Hush leadership team as they expanded their offerings and to create a new experience designed for specifically for men.
We took a direct approach to address the root of of the problem. Many men don't have or are losing their hair. HairSkeen is a solution to help men regain confidence without undergoing surgery or installing plugs. Creating an inclusive environment, free of discomfort and stigma continues to help men regain the strength of their outer appearance.
- Art Direction
- Digital Advertising
We took an aggressively sassy approach to speaking with our exclusively male clientele. Bringing humor into a situation traditionally filled with self doubt and uncertainties normalizes concerns. The writing style is paired perfectly Hush's in house stylists that are true artisans and are extremely welcoming.
Great hair, everywhere.
Curly hair is notoriously unmanageable. Helping customers tame those tangles is now accessible online. Hush is extremely progressive and they understand the true value of user experience. We took the same approach to creating an easy to use online shopping experience for their entire hair care line. Now customers can book appointments and shop from the comfort of their couch.