michael moon and nicole rozier, the principals of moon rozier LPC

Organic Potash Corporation

Sustainable. Renewable. Profitable.

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Organic Potash Corporation. ("OPC") is starting to revolutionize the production and development of potassium carbonate. Traditionally, potash is mined between 1.0km and 1.6km underground. OPC has the patent to produce potassium carbonate from a rather unlikely source, the bi-products (empty cocoa pods) from the ever expanding chocolate industry. With production, testing and infrastructure in the works in the 2 largest chocolate producing countries in the world (Côte d'Ivoire and Ghana). OPC aims to create new jobs and bring additional resources to the over 1.8 million farms and families supporting the chocolate industry.

With OPC's new partnership (2020) with Électricité de France ("EDF") the second largest energy producer in France, we partnered with the OPC leadership team to create a user friendly website to display all of the company's activities and all relevant stock information. OPC is currently traded on the Canadian Securities Exchange (CSE) under the ticker "OPC". Meeting the CSE guidelines and showing the world the impacts that one organization can have in West Africa was our goal.

organic potash company logo

Services

  • App Integration
  • Branding
  • Copywriting
  • Web Development
OPC website displayed across multiple devices
“Creating jobs and increasing the quality of life for thousands, while creating a valuable resource that is otherwise harmful to the earth to produce is an amazing achievement. Our mission was to tell the OPC story and create awareness on a greener alternative.” — Matthew Herchel, Marketing Strategist
laptop showing opc website next to glass with leaf

Branding

A greener future.
Updating the OPC colour scheme while maintaining the core essence of the brand was crucial to building a mature appearance. The OPC website meets all visibility and contrast standards to allow the maximum number of potential viewers the opportunity to read and inquire about their mission. We worked closely with OPC to develop the additional art assets required to complete the project.
OPC website with superimposed brand guidelines

Copy Writing

A story worth telling.
Understanding the impact that OPC has in the local communities of Takoradi-Sekondi in Ghana and Abidjan in Cote D'Ivoire meant diving back to the very beginning - 10 years ago. The story of how the company first came to be and how the leadership now sponsors schools and creates jobs designed for women is now front and centre. The curation of information meant speaking individually with key stakeholders and having content approved by local authorities in Ghana and Cote D'Ivoire.
OPC entry on helping women in Ghana shown on website

Web Development

Designed for the future.
A custom Toolset integration allows OPC employees to rapidly update their investor relations pages with their most recent filings straight from the Sedar database. This allows potential investors to easily navigate through financial data and press releases to help better understand the intricacies of the company.
Investor viewing OPC quarterly reports on website

App Integration

Live Stock Ticker
To give prospective investors even more accurate data, a live stock ticker was integrated. The stock ticker pulls accurate data on company shares directly from the TSE. This provides credibility, and shows the success of the company. Increased transparency enhances the quality of investor leads and relationships.
ipad showing the OPC stock ticker embedded on the website

We continue to work with Organic Potash Corporation as online traffic erupts.
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