Over the past 15 years, Aron has developed his design and marketing skills across diverse industries. Aron co-founded Lynnvander Studios, a full service board game design studio that produces board game tie-ins for comic books, television shows, and blockbuster movies. Aron further developed his branding expertise working with several local Ontario businesses to revitalize their legacy branding and create focused marketing initiatives. Naturally business-minded, Aron joined 2H Media as a partner to bring new efficiencies and print design capabilities, and to foster the company’s next chapter of growth.
“Strong branding isn't about what I think is artistic. It's about what sells.”
$1,000,000 and counting raised on Kickstarter
Aron is a Kickstarter veteran with over $1,000,000 raised and over 20 successfully funded projects. His experience on Kickstarter spans from concept to fulfillment, and all of the steps in between, including page layout, video production, and advertising. Aron has navigated all of the common pitfalls, from shady manufacturers and predatory ad networks to international fulfillment. His experience on Kickstarter has been a key factor in solidifying his belief in attainable goals, and transparent marketing.
Red Brick Cafe
Aron worked closely with the ownership to establish a consistent brand voice and develop a marketing plan that was cost effective and targeted. The Marketing Manual included a robust brand guide, and emphasized adhering to the brand voice in all marketing channels.
Print Design, Strategy
As a founding member of Lynnvander Studios, Aron worked closely with the Lynnvander team to create board games based on original concepts, and established brands. Together, they created several notable games, including Buffy the Vampire Slayer: The Board Game, Cowboy Bebop: Board Game Boogie, and Terminator Genesis: The Board Game. Lynnvander Studios continues to thrive as a major board game design agency.
Branding, Print Design
Jakeman's Family Maple Products
Aron worked with the Jakeman's family to complete a brand refresh to enhance their product packaging. Building on partially completed concepts, the Jakeman's brand refresh celebrated the history of the company with crisp reds and blacks that stand out against the minimalist white packaging. Updated branding was applied to the full line of products in time for a strong push into the grocery market.