With a science background and an MBA, Jennifer brings over 10 years of marketing experience in the life sciences. Her creative eye and passion for strategy is a winning combination helping clients in health, food, and agriculture sectors grow. She draws from years of experience as Marketing Director for a natural product research firm and has worked with SMEs from healthcare practitioners and laboratories to agri-innovation start-ups. Jennifer founded FreshLeaf Marketing to help even more companies bring their life-changing innovations to the masses. She is also a business mentor and industry expert with Innovation Guelph, including the Rhyze program for women entrepreneurs, where she provides one-on-one marketing coaching for companies aiming to grow and scale.
“Just because your business is technical doesn’t mean marketing has to fall flat. If you dig deeper than features and specs, that’s where the magic happens – your brand story comes alive and suddenly everyone takes notice.”
MBA (Master of Business Administration)
To bolster her deep interest in business strategy and marketing, Jennifer earned an MBA from the Lazaridis School of Business and Economics at Wilfrid Laurier University. Through her studies, she developed marketing strategies and brand messaging for dozens of companies in Southern Ontario. Jennifer has also given guest lectures on B2B marketing to the MBA cohort.
M.Sc. (Master of Science), Human Health & Nutritional Science
Through her M.Sc. in nutrition at the University of Guelph, Jennifer gained firsthand research experience looking at the anti-cancer properties of vitamin D. Her experience reviewing scientific literature across a variety of health areas is a strength she leverages for food and healthcare clients to this day.
Business Mentor & Industry Expert
As an industry expert and mentor with Innovation Guelph, Jennifer offers her expertise to help start-ups and SMEs develop brand strategies, marketing plans, website support, and more. Sectors include agri-innovation, food, scientific technologies and healthcare.