Matthew Herchel
Co-founder | Partnerships & Advertising
Over the past few years, Matthew has provided strategic and creative direction across diverse market sectors. Matthew co-founded 2H Media to bring accountability and ethics to the digital advertising community. Certified in programmatic advertising, Matthew uses data and automation to provide high-quality consumer experiences. A people person by nature, he has over 10 years of sales expertise in commercial and industrial contracting.
Specialties
Digital Advertising
Public Relations
Marketing
“Understand your clientele, say "Hello" and you wouldn't believe what can happen next.”
Accomplishments
Public Relations
During the summer of 2018, Matthew helped 6 Montreal university students raise over $30,000 for the Terry Fox Foundation. Working with provincial directors from the Fox Foundation and numerous national media outlets in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec over 29 days, Matthew helped raise awareness for cancer research. The film that was produced documenting the Montreal Runners journey has been screened at multiple Canadian film festivals.
Digital Marketing Expert
Matthew takes an active role in cultivating the entrepreneurial spirit of women in business. As a digital marketing expert with Innovation Guelph's Rhyze Ventures, Matthew has helped over 35 business owners to successfully address their biggest business challenges and push their boundaries. Additionally, Matthew has personally developed specialized workshops to help Rhyze participants overcome some of the most common challenges to improve their online presence.
Small Business Mentor
Matthew provides mentorship and support to growing small businesses as a digital marketing mentor in the Business Centre Guelph Wellington's Starter Company+ program since 2018. During the advanced 4 month program, Matthew helps small business owners to source out digital pain points within their businesses and gives free advice on how to best improve their digital footprints.
