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Ben Hohner and Matthew Herchelworkshop at shopify in waterloo from the back of the crowded room

Introduction to eCommerce

Learn what it takes to sell online.

Selling a product to a customer you have never met is the holy grail of commerce. From Shopify to Amazon and Etsy, we break down all the misconceptions of selling online. With an estimated $3.5 trillion (2019) spent online each year, now is the best time to offer your products to a larger audience. Is your brand ready to launch?

Want to book a remote workshop or corporate training? Send us an email.

In this workshop you will

Discover the best platforms to sell online
Learn about distribution and audience targeting
Have your questions answered


Introduction: 10 minutes
eCommerce ecosystem overview: 10 minutes
Audience and product development: 30 minutes
Distribution and fulfillment: 30 minutes
Calculating profitability: 10 minutes
Q&A + resource sharing: 30 minutes


What you will learn

Understand the eCommerce ecosystem.

During this workshop, you will learn the 5 key areas of eCommerce: Audience, Product, Fulfillment, Marketing, and Value. Participants will complete an eCommerce Business Model Canvas specific to their business. You'll gain the insight to choose an eCommerce platform that best suits your unique business model.

This workshop is led by at least 2 facilitators—a technical implementation expert and a marketing and branding specialist—who are available to answer any questions.

What you will Do

Your first steps.

You will learn what products are best to sell online, how to find an audience, how to determine the best methods for shipping and fulfillment, how to retain customers, and much more. Participants will choose a product, define their audience, understand their marketing strategy, and run a profit margin calculation. We recommend a new canvas be created for each product/ audience you plan on selling to. This workshop is extremely hands on.

Still have questions?

We have answers.
Here are some of the most common questions we hear before and after the workshop:

Where can I find the eCommerce Business Model Canvas?

Each participant will receive an 11x17 canvas at the beginning of the workshop. Additional canvases can be downloaded for free on the online workshop page.

What do I need to bring?

A pen and paper is required. There will be extensive online searching. A laptop is highly recommended, but a phone or tablet can also be used.

How can I prepare before hand?

Have a general sense of why your product is valuable and to whom it provides value. Create a list of comptetitors who are selling a similar product.

Want to sign up for our Introduction to eCommerce workshop or a corporate training?

Contact us now