Selling a product to a customer you have never met is the holy grail of commerce. From Shopify to Amazon and Etsy, we break down all the misconceptions of selling online. With an estimated $3.5 trillion (2019) spent online each year, now is the best time to offer your products to a larger audience. Is your brand ready to launch?
During this workshop, you will learn the 5 key areas of eCommerce: Audience, Product, Fulfillment, Marketing, and Value. Participants will complete an eCommerce Business Model Canvas specific to their business. You'll gain the insight to choose an eCommerce platform that best suits your unique business model. This workshop is led by at least 2 facilitators—a technical implementation expert and a marketing and branding specialist—who are available to answer any questions.
You will learn what products are best to sell online, how to find an audience, how to determine the best methods for shipping and fulfillment, how to retain customers, and much more. Participants will choose a product, define their audience, understand their marketing strategy, and run a profit margin calculation. We recommend a new canvas be created for each product/ audience you plan on selling to. This workshop is extremely hands on.
Have a general sense of why your product is valuable and to whom it provides value. Create a list of comptetitors who are selling a similar product.
A pen and paper is required. There will be extensive online searching. A laptop is highly recommended, but a phone or tablet can also be used.
Each participant will receive an 11x17 canvas at the beginning of the workshop. Additional canvases can be downloaded for free on the online workshop page.
We offer this workshop virtually, and in-person (whenever possible). If you are booking this workshop for your organization, give us a call to walk through your options. If you are considering attending this workshop, follow us on LinkedIn for upcoming opportunities.
At present, this workshop is only offered in English.
If you are booking this workshop for your organization, we are happy to offer the workshop virtually or on-location. If you are considering attending this workshop, follow us on LinkedIn for upcoming venues.
This workshop can support up to 40 attendants virtually or 20 attendants in-person.