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Ben Hohner and Matthew Herchelworkshop at shopify in waterloo from the back of the crowded room

LinkedIn for Small Business

Reach a professional audience on LinkedIn.

One of the best tools a small business owner can use to connect with other professionals is LinkedIn. When forging partnerships or staying in-touch with clients, this free social networking platform is often the first place they will try to connect. When building your business, it is important to go where your customers are. For connecting with professionals, posting business news, or discovering future employees, LinkedIn is the only social network that's purpose built for businesses. This workshop is hands on; you will create a basic LinkedIn Company Page from scratch, specific to your industry and product offerings.

Want to book a remote workshop or corporate training? Send us an email.

In this workshop you will

Create a company LinkedIn Page
Promote content through your company
Have your questions answered


Introduction: 10 minutes
LinkedIn Personal Page: 25 minutes
Creating a Company Page: 35 minutes
Creating your first post: 15 minutes
Tips and tricks: 20 minutes
Q&A: 15 minutes

What you will learn

Creating your LinkedIn company profile.

During this workshop participants will learn about the importance of building a professional network and establishing personal connections. Additionally, participants will begin expanding their network through their peers, and will explore how to promote content and have their peer follow their business account.

This workshop is led by at least 2 facilitators—a technical implementation expert and a marketing and branding specialist—who are available to answer any questions.

What you will Do

Your first steps.

During this workshop, you will build your LinkedIn Company profile, create your first post and start building connections that follow your business. Participants will complete the full LinkedIn company profile creation process specific to their business and industry.

Still have questions?

We have answers.
Here are some of the most common questions we hear before and after the workshop:

What if I already have a a LinkedIn Company Page?

If you currently manage a LinkedIn Company Page, follow along to ensure that your company page is fully complete.

Do I need to have a LinkedIn account?

Yes. A LinkedIn account is required for this workshop and is free.

Who is this event for?

Business owners or managers with the authority to access a main business contact email

What should I bring to the event?

A laptop is required, a smartphone or tablet will not be sufficient

Want to sign up for our LinkedIn for Small Business workshop or a corporate training?

Contact us now